Skills4 case study

Event videography services, including animated brand video, company videos, event video and photography

Company bio

Skills4Group offer apprenticeships and skills bootcamps across the healthcare sector, including Pharmacy, Science and Dentistry.

The brief

Create an animated brand video to announce the new brand name and the expansion into new business sectors. It should be engaging and energetic.

Capture the atmosphere of the launch event through an event video and photography.

Produce professional headshots of the leadership team.

Create a company video featuring interviews with key team members to introduce people to Skills4Group.

Create a recruitment video for the company using interviews with HR and staff members.

Included services: 

• Animated video 
• Testimonial video 
• Event videography 
• Event photography 
• Headshot photography 
• Company video 

How it happened

After seeing the animated brand video that we created to announce our new branding for Middlebrook Productions, the team at Skills4 engaged us to create an animated brand video to launch their new rebranding and introduce their new industry offerings, which would then be revealed to all employees at a company event. We worked with the marketing team at Skills4Group to create a script and storyboard for the video based on the new logo, statistics and key marketing messages. Once this was signed off, our team got to work animating each scene and crafting sound design to emphasise movement and atmosphere. After a few tweaks in amends, the video was ready for presentation at the company event. 

At the company event, we captured an event video and photography to capture the atmosphere and to be used as promotional materials showing the business coming together from all areas of the UK. Our team were on hand throughout to capture all moments of the day, including mingling, keynote speakers and group activities. 

To make the most of having the hybrid team in one place, we captured interviews with chosen members of the team to be made into a recruitment video and a company video. Ahead of the event, we worked with the team at Skills4Group to construct interview questions that would highlight the topics that we wanted to capture for each video in a non-scripted and genuine way. On the day, our team split out to a separate interview capture area so that a member of the team was able to continue capturing the all-important moments from the event. Once the footage was captured, our team worked through the interviews, picking out the best answers and constructing them into a narrative that served each video’s purpose. 

To further capitalise on having the team together, we captured headshots for the core management team to be used across the website and social media for a uniform and professional look.