ANIMATION

EXPERT VIDEO ANIMATION SERVICES

Animation that brings ideas to life and explains your story in a clear, engaging way.

Why use an animated video

Animated video production services are a great way to communicate information in an engaging way. For services that can’t be captured in live action video, animation gives an alternative way to ‘see the unseeable’ by communicating complex ideas in a simple way.

Animation services can vary from complex 3D animation video with product renders, all the way to hand drawn or simple 2D animation, character animation or motion graphics that are more similar to a fluid PowerPoint presentation. Choosing which one is most relevant for your business and the message you are trying to convey depends on your target audience and final video purpose.

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TYPES OF VIDEO ANIMATION SERVICES

Explainer videos

Animated explainer videos are great for describing services that don’t have a physical product or process. Explainer videos using motion graphics can be used as a more engaging and accessible way to communicate large chunks of information in comparison to paragraphs of text.

Product videos

Even when you have a physical product, a live action video might not be the best way to capture the full potential of the product. With animated video, we are able to create 3D render models of a product, which can then be used to show the inner workings and technical specifications.

Training videos

We’ve all sat through boring training courses at some point in our lives, but by adding animated video and interactive elements to training courses, we are able to make educational materials more engaging and exciting for participants. Using animated characters creates a much more compelling video that is far more likely to engage and retain the audience’s attention.

ANIMATED VIDEO PRODUCTION PROCESS

Pre-production planning

Similar to when planning live action video, all animated video projects begin with a planning session to decide on the goal for the video, what message you want to convey and any specific key points or shots that need to be included.

Scriptwriting and storyboarding

Once a concept and plan have been established, we then work with our clients on the script and storyboards. We work closely with the client to craft a bespoke script and style that meets their specific needs and goals. From this, our team of creative experts generate animation style options for the client to choose from. The chosen style is then implemented into a shot-by-shot storyboard for sign off before animation construction begins.

Animation production and voiceover recording

Once the script and storyboard are complete and signed off, we move on to animation production. If the script requires a voiceover, we will select 2-3 voiceover artists that we believe are suitable for the project and will send over samples to the client to narrow down to their chosen artist. We use real people – no AI voice-overs here! This gives us the flexibility to work with the voiceover artist on voice-over techniques to create engaging and effective audio that matches the tone and pace of the piece.

Review and amends

Now that your video is ready and has passed our internal quality checks, it’s time for you to take a look and let us know what you think. Using our review platform, our clients are able to watch through their video and leave any comments with tweaks or amendments they would like to make.

Unlike other production companies, where there is a limit to the number of amends you can make, we don’t have a limit! It is our job to make sure that we have understood the brief and are executing the right video for our clients. As long as the feedback doesn’t stray from the original brief provided, there are no hidden extra charges for amends.

Delivery

Your animated video is now ready to go out into the world! We’ll send you the download link to your high resolution video, ready for you to implement as needed. Need your video in a different format? No problem, we create animated marketing videos for every platform, from social media to websites and digital marketing campaigns. Our team will work with you to make sure that you have what you need to succeed.

Frequently asked questions

Animation is a powerful way to communicate ideas visually and simplify complex messages. Here are answers to some of the most common questions about how animated videos are planned, produced and used.

How much does an animated video cost?

The cost of an animated video can vary widely depending on the production company you work with, the design and style for the animated video content, the length of the video, turnaround time, and any scriptwriting, storyboarding or voice over recording. For clients of Middlebrook Productions, we recommend a realistic starting budget of £5000 + VAT for a short animated video.
How long does it take to create an animated video?

The length of time that it takes to create an animated video can vary largely based on many factors. For a short 1-3 minute animated video, we recommend 1-2 weeks for pre-production planning including concept, scriptwriting, storyboarding and animation style design, a following 1-2 weeks for a first draft animation, followed by 1-2 weeks for any amends and fine-tuning. If you are making high quality animations with a detailed and realistic visual style, this can increase your production time due to render timings.
Are animated videos good for SEO?

Yes, if they are implemented in the right way. Like all video marketing, animated videos on a web page can contribute to higher dwell time from website visitors. To increase SEO effectiveness and make your video more accessible, ALT text should be added to the video file to make the video accessible for screen readers, this also aids SEO as it gives more text for Google to index from your website.
How do I choose the right video animation company?

When choosing an animated video production company, it’s important to look at their previous examples of animation to see if the quality and style of their work is what you are looking for. Some animators have a very specific style that they like to work with, whilst other animation studios might have a broader selection of various animation styles. It is all down to personal taste and what you think will best resonate with your target audience.
What should I include in an animated video script?

When you are writing a script for an animated video, it is important that the pacing is engaging and the information is informative yet concise. You want to hit your main brand marketing points in the first four seconds to catch people’s attention and encourage them to keep watching. Think about who your audience is, are you talking to new customers with the intention of increased sales, or are you talking to existing customers to tell them about a new product or service? With this in mind, you’ll be able to hone in on the correct tone of voice for your script. If you are completely stuck – your animated video production company will be able to help guide you.