CORPORATE VIDEOGRAPHY
PROFESSIONAL CORPORATE VIDEOGRAPHY
Corporate video production that brings your brand, people and expertise to life.
Widely trusted corporate videographers
Corporate videography is a targeted form of video marketing that conveys a specific message to a particular audience. Depending on the intention of the video, it can be an effective tool to increase brand awareness, build trust and ultimately drive sales.
TYPES OF CORPORATE VIDEOS
Company video
The most common type of corporate videography is the company video. This aims to give the viewer a short snapshot of who the company are, what their company culture is like and what they do. When creating a company video, the aim is to be informative and engaging and showcase the fact that you have the right team to deliver your goals. If you are positioning yourself as a high-end service provider, it is important to invest in professional video content with high-quality video to match this. Your success rate in reaching potential clients will be significantly enhanced as a result.
Product videos
For businesses with a physical product, video content showing off the product, how to use it, and the benefits of it are a great way to educate with informative content as part of the research stage of the buyer’s journey. If part of your marketing strategy is to gain attention via social media, video is an essential tool to showcase your product and effectively convey key marketing points.
Testimonial videos
If traditional promotional videos feel too disconnected for your brand, testimonial videos provide social proof that brings case studies to life. Put your best customers in front of the camera and ask them about the experience of working with you. This personal perspective resonated with prospective clients, allowing them to see the true difference that is made on a day-to-day basis.
Website banner video
To increase engagement and dwell time on your website, a website banner video is a great way to make a lasting first impression on your audience. Getting a company video done already? Use some of the B-Roll footage from your company video as content for your website banner video. Drone shots are also a great choice to include in banner video content.
Explainer video
Have a product or service that is unique or complicated to understand? Explainer videos help to simplify systems, services, projects, product demos or instructions to ensure your audience has a deep understanding of what they need to know. Think of it as another way to go above and beyond for your clients, giving them a personal demonstration or explanation via the medium of video.
TAKE A LOOK AT OUR WORK
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In-house production vs. outsourcing
When choosing to start creating video content for a corporate business, it is important to define the level of production that you would like to have in your final videos. Producing videos in-house can often be cheaper when creating organic content for social media if the business already has a qualified social media team member in-house. But this can come at the expense of quality, time and brand image. When outsourcing corporate video production services, as well as camera operators and editors, you also get expert guidance and advice on how to produce the best video content to achieve your chosen marketing goal.
Once the cost of equipment, wages, video editing software, training and storage is calculated, outsourcing to a good video production company is often the most cost-effective option for delivering high-quality corporate videos that meet your business needs.
PRODUCTION TIPS FOR CREATING ENGAGING CONTENT
Budgeting and scheduling
Having a budget in mind when it comes to a corporate film production process is important. This allows you to work out your goals for the return on investment and measure the success of your content.
If you’ve never had video as part of your marketing campaigns before, a good production team can help you plan and budget providing a detailed breakdown of costs and a timeline for delivery.
Keep it short and sweet
Corporate videos should be short and sweet, ideally between 2-5 minutes long. Rather than cramming every piece of information into one video, a video production team can help you to create a concise and engaging video concept that focuses on your key message and call to action.
Create a narrative
Everyone loves a story. By creating a narrative for your video, it is easier for the viewer to keep track of your messaging throughout and to retain engagement. Whether you’re creating training videos, recruitment videos or brand videos, use narrative to build your story.
Sharing your corporate video
Once the video is finalised, it’s time to share it with your target audience. Corporate videos can be shared on social media platforms, company websites, and other online channels. Having a distribution strategy before your video is made is crucial for ensuring that the video editing process and content structure is relevant for the distribution channel.
Frequently asked questions
Thinking about creating a corporate video but not sure where to start? Here are some of the questions we’re most often asked about planning, producing and getting the most from a corporate video project.
