COMMERCIAL PHOTOGRAPHY
COMMERCIAL PHOTOGRAPHY SERVICES
With over 45 years of commercial photography experience, we’ve captured it all. From shipping vessels to company headshots, national architecture to miniature ball bearings, each subject presents new challenges and opportunities for creativity.
As professional photographers, we know how to work with small and large businesses to create marketing materials that help our clients to stand out in a competitive market. By creating high-quality commercial photography and high-resolution images, our clients have the flexibility to use their photography across digital platforms and in print marketing materials such as billboards and brochures.
Why choose a production company over a freelance photographer?
As a full-scale production company, we’re able to deliver a full service to our clients, providing high-quality imagery that creates a consistent brand image. By having photography and video in one place, you benefit from a single point of contact. Each client is assigned a dedicated Production Manager who oversees all projects from start to finish, ensuring you won’t need to repeat yourself to various contractors or juggle multiple invoices.
With a wide range of skills at our fingertips, our clients have access to an experienced commercial photography team, expert editors, dedicated production managers and marketing experts. With multiple experts on hand, our clients are able to book photography shoots in a timely manner and don’t have long turnaround times before they receive their images. All hands are on deck to make sure that you have the photos you need when you need them.
SO HOW DOES IT ALL WORK?
Discovery call
This is where we get all the details together for your requirements. What is the subject of the shoot, location, any style inspiration, that sort of thing. We’ll also go over any technical aspects. For example, if the photograph is going to be blown up on a billboard, and if so, what resolution image will be needed? This is really important if the photography is going to be used to create some stunning visuals for an exhibition stand or is to be used in an advertising or marketing campaign.
Style board
Using visual examples that you have sent us as the starting point, we will build a visual style board outlining the inspiration for your shoot. This helps us to understand exactly what you’re looking for.
Pre-production
From hiring models to scouting locations, we’ll get everything ready for the shoot so that you can relax knowing that everything is taken care of.
Shoot day
For us, it’s all about the set-up. We’ll allocate extra time to make sure the lighting and set are as good as they can possibly be. As much as editing software and AI have become incredibly advanced in the last few years, nothing beats practical effects and good prep. Our shoot days are planned to perfection to make sure that we can have an easy-going and fun atmosphere on the day – no one likes a stressful shoot!
Editing and colour grading
We don’t agree with locking photos behind a paywall. We’ll select the very best shots from your shoot, no matter how many there are. They’ll then be colour graded, and the photographer’s corrections will be made – things like removing exit signs from office photos, fixing that piece of hair that went flying or making your company colour pop.
Amends
Once you’ve seen the first draft of your images, you can request any amendments from our editing team. The industry standard is to allow you the opportunity to make two rounds of amends– we don’t restrict you. As long as the feedback hasn’t strayed from the original brief, we will not charge you for any extra rounds of amendments. It’s our job to make sure that we know what you want and to give that to you. We won’t stop until you’re happy.
Delivery
Your photos are now ready to go! We’ll deliver your photos in any format needed; these are then yours to download and use however you wish. Need some advice on how to get the most out of your images? Your Production Manager will be more than happy to help with any advice.
The process
PHOTOGRAPHY SERVICES
Product photography
Getting a clean and high quality image of your product is essential to e-commerce marketing. Increase sales from potential clients with high-quality product photography. Why not switch up from the plain white background and add in some lifestyle images or fun brand colour edits?
Property photography
Professional photography of properties contributes to quicker sales and lettings. By capturing the property in its best possible light, it is getting the best chance at success.
Aerial and drone photography
Aerial and drone photography offers a unique perspective with more angles and viewpoints available. With a range of drones including indoor and outdoor capabilities, we can capture high-quality aerial photography that creates a lasting impression.
Corporate photography
Whether you’re looking for consistent corporate headshots for your team to create a professional image or updating your website with relevant and current photography, professional photos can enhance your brand image. Build trust and credibility by showing off your business with high-quality commercial photographs.
Event photography
Capture key moments from events such as awards shows, company days or exhibitions. As well as being a great reminder of the day, these can serve as marketing materials for future event promotion.
NORSE GROUP Video Production
CLOUDTOP TECHNOLOGY Video Production
MILLBROOK HEALTHCARE Video Production
FIRST DIGITAL Video Production
In-house production vs. outsourcing
When choosing to start creating video content for a corporate business, it is important to define the level of production that you would like to have in your final videos. Producing videos in-house can often be cheaper when creating organic content for social media if the business already has a qualified social media team member in-house. But this can come at the expense of quality, time and brand image. When outsourcing corporate video production services, as well as camera operators and editors, you also get expert guidance and advice on how to produce the best video content to achieve your chosen marketing goal.
Once the cost of equipment, wages, video editing software, training and storage is calculated, outsourcing to a good video production company is often the most cost-effective option for delivering high-quality corporate videos that meet your business needs.
Production tips for creating engaging content
Budgeting and scheduling
Having a budget in mind when it comes to a corporate film production process is important. This allows you to work out your goals for the return on investment and measure the success of your content.
If you’ve never had video as part of your marketing campaigns before, a good production team can help you plan and budget providing a detailed breakdown of costs and a timeline for delivery.
Keep it short and sweet
Corporate videos should be short and sweet, ideally between 2-5 minutes long. Rather than cramming every piece of information into one video, a video production team can help you to create a concise and engaging video concept that focuses on your key message and call to action.
Create a narrative
Everyone loves a story. By creating a narrative for your video, it is easier for the viewer to keep track of your messaging throughout and to retain engagement. Whether you’re creating training videos, recruitment videos or brand videos, use narrative to build your story.
Sharing your corporate video
Once the video is finalised, it’s time to share it with your target audience. Corporate videos can be shared on social media platforms, company websites, and other online channels. Having a distribution strategy before your video is made is crucial for ensuring that the video editing process and content structure is relevant for the distribution channel.
IS THERE CONTENT FOR THIS BIT?
Frequently asked questions
Thinking about creating a corporate video but not sure where to start? Here are some of the questions we’re most often asked about planning, producing and getting the most from a corporate video project.
